Whizdom AI Agent Goes Live with BETTERS in Poland

Whizdom Agent is now live with BETTERS, the Polish sportsbook operated by SILESIA Entertainment Sp. z o.o.

The integration brings Whizdom's AI-powered Agent technology into a live betting environment in Poland, supporting BETTERS as it continues to develop its digital customer experience.

BETTERS has operated in the Polish market since 2021 and offers online and mobile sports betting across pre-match and live markets.

Whizdom Agent is built specifically for the operational demands of iGaming, helping operators provide fast, consistent customer support while working within the workflows, controls and requirements of regulated environments.

Rather than operating as a standalone chatbot, Agent is designed to integrate into an operator's existing ecosystem, connecting customer conversations with the systems and processes required to resolve enquiries effectively. This allows operators to automate a greater proportion of routine interactions while maintaining appropriate escalation paths for cases requiring human support.

Konrad Łabudek, President of the Management Board / CEO, BETTERS said:

At BETTERS, we see customer experience as much more than simply offering a great betting product. It is about every interaction a customer has with our brand — from the quality and usability of our products, through the speed and effectiveness of our services, to the way we support customers whenever they need us.

Our goal is to continuously raise the standard of that experience. The launch of Whizdom Agent is another important step in that direction, allowing us to make customer support faster, more accessible and more consistent, while still ensuring that customers can reach our team whenever human assistance is needed.

We believe the best technology should work quietly in the background, removing friction rather than creating it. By combining technology, data and the expertise of our people, we want to make BETTERS not only a place where customers can find the products they are looking for, but a brand that consistently delivers an experience they can genuinely appreciate and trust.

The launch also represents an important milestone for Whizdom AI as it continues to grow its presence within regulated European iGaming markets.

Alfonso, CEO of Whizdom AI, said:

Going live with BETTERS is an exciting step for us, particularly in a regulated market like Poland. Operators increasingly need AI that can work within the realities of iGaming rather than technology that has been adapted from another industry. Agent has been built around those realities, and we're delighted to see it live with the BETTERS team.

The deployment comes as operators continue to explore how AI can improve customer experience and operational efficiency without compromising the controls, oversight and human escalation essential within the sector.

For Whizdom AI, the BETTERS launch provides another live example of how purpose-built AI can be deployed within an established, regulated sportsbook environment.