Whizdom Lobby
Tested, not asserted
Personalises casino games, categories and layouts, and sportsbook events, markets, leagues and sports for every customer in real time — then proves the commercial impact through controlled experiments before anything scales.
Live in 4–8 weeks
- live brands
- 11live brands
- increase in revenue per paying customer
- up to 21%increase in revenue per paying customer
- increase in session duration
- up to 25%increase in session duration
- increase in 7-day retention
- up to 5%increase in 7-day retention
Measured across completed experiments in live deployments, each validated against a holdout group. Ranges are observed outcomes, not guarantees.
Methodology
Nothing scales until the holdout says so
Each brand runs its own experiments. Uplift is the measured difference against a control group, significance tested at p<0.05.
Personalised experience
Ranking applied per customer
Control / holdout group
Ranking withheld
Measured difference, significance tested at p<0.05
- Click-through rate
- +12% to +66%
- Session duration
- +11% to +25%
- ARPPU
- +6% to +21%
- ARPU
- +4% to +7%
- 7-day retention
- +2% to +5%
Ranges observed across 40 completed experiments in 11 live deployments. Results vary by brand, traffic and content mix — the upper end of a range is not an expected outcome.
Capabilities
What it changes
Personalisation and discovery, validated against holdout groups.
Lobby ranking
The first screen reordered per customer, in real time, from in-session behaviour.
Casino & sportsbook
One model family across markets and games rather than two siloed tools.
Per-brand optimisation
Models and experiments tuned per brand rather than one shared global ranking.
Controlled experiments
Personalised cohort against a holdout group, with significance testing at p<0.05.
CRM feeds
Per-customer recommendations exposed to retention teams for campaigns and messaging.
API-first delivery
Delivered into existing front-ends and platforms — no replatforming.
Integration
Fits your stack, not the other way round
API-first
Connect into your existing front-ends, CRM and platforms. No replatforming.
Flexible deployment
Adapts to your architecture and data residency requirements.
GDPR-aligned
Privacy controls and user removal on request.
See it on your own customer journeys
A 30-minute walkthrough: live customer scenarios and the dashboard. We'll agree the success criteria before anything goes live.