Whizdom Lobby
Tested, not asserted
Ranks games, markets and content per customer in real time across casino and sportsbook, and proves the commercial effect through controlled experiments before anything scales.
Live in 4–8 weeks
- live brands
- 11live brands
- increase in revenue per paying customer
- up to 21%increase in revenue per paying customer
- increase in session duration
- up to 25%increase in session duration
- increase in 7-day retention
- up to 5%increase in 7-day retention
Measured across completed experiments in live deployments, each validated against a holdout group. Ranges are observed outcomes, not guarantees.
Methodology
Nothing scales until the holdout says so
Each brand runs its own experiments. Uplift is the measured difference against a control group, significance tested at p<0.05.
Personalised experience
Ranking applied per customer
Control / holdout group
Ranking withheld
Measured difference, significance tested at p<0.05
- Click-through rate
- +12% to +66%
- Session duration
- +11% to +25%
- ARPPU
- +6% to +21%
- ARPU
- +4% to +7%
- 7-day retention
- +2% to +5%
Ranges observed across 40 completed experiments in 11 live deployments. Results vary by brand, traffic and content mix — the upper end of a range is not an expected outcome.
Capabilities
What it changes
Personalisation and discovery, validated against holdout groups.
Lobby ranking
The first screen reordered per customer, in real time, from in-session behaviour.
Casino & sportsbook
One model family across markets and games rather than two siloed tools.
Per-brand optimisation
Models and experiments tuned per brand rather than one shared global ranking.
Controlled experiments
Personalised cohort against a holdout group, with significance testing at p<0.05.
CRM feeds
Per-customer recommendations exposed to retention teams for campaigns and messaging.
API-first delivery
Delivered into existing front-ends and platforms — no replatforming.
Integration
Fits your stack, not the other way round
API-first
Connect into your existing front-ends, CRM and platforms. No replatforming.
Flexible deployment
Adapts to your architecture and data residency requirements.
GDPR-aligned
Privacy controls and user removal on request.
See it on your own customer journeys
A 30-minute walkthrough: live customer scenarios and the dashboard. We'll agree the success criteria before anything goes live.