Retention & CRM

Personalisation that moves retention metrics

Retention is decided by what the customer sees first and what lands in their inbox. Both should reflect how that customer actually plays.

Where it hurts

The operational reality

One lobby for every customer
The same first screen for a slots regular and an in-play bettor wastes both.
Campaigns built on yesterday's data
Batch exports miss the session that just happened, which is the one that mattered.
Uplift nobody can prove
Without a control group, any change looks like it worked.

What we do about it

One model family across casino and sportsbook, exposed to the front-end and to your retention team.

Lobby and in-session reordering
Content ranked per customer in real time, responding to behaviour as it happens.
Feeds for CRM and campaigns
Per-customer recommendations available to retention teams for messaging and offers.
A/B tested by default
Every rollout runs against a control group with the methodology written down.
GDPR-aligned handling
Privacy controls and user removal on request, with data handled to documented standards.

A 30-minute walkthrough: live customer scenarios and the dashboard. We'll agree the success criteria before anything goes live.