We build AI for the conversations operators can't afford to get wrong

Alfonso is the Co-founder and CEO of Whizdom AI, leading the vision and technology behind our approach to customer intelligence, personalisation and agentic AI.

At Whizdom, he is building an interconnected intelligence layer where generative AI, recommendation systems and real-time customer data work together to understand every customer and continuously improve the experiences they receive.

His approach combines deep learning, experimentation and agentic AI to move beyond static software towards systems that actively learn, adapt and optimise. From intelligent recommendations to context-aware AI agents, Alfonso is shaping Whizdom's technology around a clear ambition: turn individual customer behaviour into intelligent action that drives stronger engagement, retention and measurable growth for operators.

Mehri is Whizdom AI's COO, bringing nearly two decades of experience scaling complex organisations, leading high-performing teams and turning ambitious ideas into measurable impact.

At Whizdom, she brings that expertise to the challenge of building and scaling an AI business, connecting strategy, product, operations and customer needs to ensure powerful technology translates into real-world value for iGaming operators.

Before Whizdom, Mehri led IREX's largest global office, overseeing 140+ staff and a $100M+ portfolio, and a $58M programme reaching more than 875,000 people. Her ability to build, operationalise and scale complex programmes now helps shape how Whizdom grows, delivers and turns AI innovation into lasting commercial impact.

Sammi is Whizdom AI's Founding Marketing Lead, bringing nearly two decades of experience across marketing, growth, brand and commercial strategy.

At Whizdom, she leads how we take the business to market, from positioning and brand strategy to demand generation, content, CRM and the way we communicate complex AI technology to iGaming operators.

With experience spanning AI, SaaS, technology and creative industries, Sammi specialises in connecting customer insight, product and commercial opportunity to build brands people understand and businesses that grow.

At Whizdom, she's helping shape not only how we go to market today, but the category and reputation we want to own as we scale.

Sudhamshu is a Data and AI strategist with cross-industry experience spanning banking, finance, ecommerce and SaaS, specialising in building AI products that turn complex data into measurable business growth.

At Whizdom AI, he leads our approach to customer intelligence and personalisation, combining machine learning, quantitative research, data science and decision science to understand customer behaviour at an individual level.

With a strong focus on translating advanced AI into practical commercial impact, Sudhamshu's work tackles some of iGaming's biggest challenges. At Whizdom, he helps turn behavioural data into actionable intelligence that enables operators to personalise experiences, strengthen engagement, improve retention and make smarter decisions around every customer interaction.

Navid is a Senior Data Scientist with a PhD in telecommunications and more than 10 years of experience across data science, machine learning, statistics and advanced algorithm development.

At Whizdom AI, he applies that deep technical and mathematical expertise to the intelligence behind our products, developing models and systems that transform complex customer behaviour into meaningful, actionable insights.

With a background spanning machine learning, time-series analysis, signal processing and technical leadership, Navid specialises in solving complex data challenges and turning them into practical applications. At Whizdom, his work helps power our ability to understand individual customers, personalise experiences and deliver intelligence that creates measurable value for operators.